Ever thought how people can find you on the internet?

 

1.    1      Ads published in the newspapers, magazines, flyers, etc.
2.    2     Word of mouth (WOM)

   

But logically thinking is it possible that people sitting in US can find products and services, through ads published in the Indian market. The answer is an obvious NO.

 

So, how can you generate your business prospects in the market where your advertisements fail to reach?

 

Well this is where what we call “search engine optimization services” comes in to existence.

 

93% of consumers worldwide use search engines to find and access websites. - Source: Forrester Research

 

Search Engine is that tool which has the capability of driving 70-80% traffic to the website making you known world wide. But is that really so, SEO Experts and specialists have observed that on an average people visiting the search engine and making use of it don’t go beyond 2nd page unless they are really looking for you in particular. So, what exactly is important is “Ranks” i.e. to rank higher in the search engines. Ranking higher in the search engine is an art accomplished only by SEO Professionals when the content in your website is “unique” and “different” and the right strategy has been employed for choosing the keywords and what exactly has the main focus been throughout.

 

85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results. - Source: Seventh WWW User Survey - Georgia Institute of Technology

 

Search Engine Optimization is the strategy that fetches international exposure for our customers. The techniques used in the optimization process are unique and very well designed to meet the requirements for increased traffic. Because higher is the ranking more is the chance of people visiting the site and more will be the profitability.

 

Most of the SEO firms ensure that they provide highest ranking in the top most search engines but, one main concept behind this is the “keyword” for which they are providing the service.

 

Imagine searching for abc company in Google so what is the first result quite obvious your own company name but not every body knows that abc company is doing xyz job.

 

At times, the SEO companies provide optimization for obscure words that many people don’t know except for the SEO Experts themselves.

 

So rely on the best.

 

Search Engine Results:

 

Every time you fill a word for search that gets results for two types-

 

• Real result is simply a list of those sites that have content relevant to that word. The ranking of a website depends upon how compatible that content of the website is to that word and also, how important that content is.

 

Mind you 87% of the traffic to any site is directed though real results and NOT PAID.

• The next category is the Paid” or “Sponsored links”. It amounts to that result which the search engine gets paid for and depends how much you pay and definitely on the quality of work done. Pay Per click, simply refers to the scheme according to which the advertiser has to pay only, when the user has clicked on the link.

 

Paid advertisements getting out of reach of your pocket?

 

The best alternatives to stay away from the paid advertisements, is to turn to

 

SEO consultants for ‘Real’ advertising.